This year there will be no rest for the holiday shopping weary. As part of the growing trend to start holiday sales earlier, Walmart has announced that they will begin their Cyber Monday sales the Sunday night of Thanksgiving weekend.
USA TODAY

NEW YORK—This year, there will be no rest for the holiday-shopping weary.

As part of the growing trend to start holiday sales earlier, Walmart has announced that it will begin its Cyber Monday sales the Sunday night of Thanksgiving weekend. The first round of deals will begin at 8 p.m. ET on Sunday, Nov. 29 and is part of a “Cyber Week” that starts on Saturday, Nov. 28, and runs throughout the week until Dec. 4.

Now that the Internet is everywhere with smartphones and broadband connections “it doesn’t make any sense to stay awake just to have access to the early, best special deals during Cyber Monday,” Fernando Madeira, president and CEO of Walmart.com, told USA TODAY. “That’s why we decided to start earlier this year on Sunday.”

The early start was also influenced part by the rise in search terms for “Cyber Monday” on Sunday afternoon and early Sunday evening, Madeira says.

Samsung, Xbox deals

While Walmart is being coy about what shoppers can expect in the sales event, some early notable deals include a 48-inch Samsung 4K TV for $598, an Xbox One with an additional wired controller for $299.96, a 65-inch LG 4K TV for $799 and a Microsoft Surface Pro 3 tablet for $599. Walmart says more deals will be unveiled as Cyber Monday approaches.

As is traditional Walmart practice, customers are able to ship orders to a store for free pickup but shipping directly to a customer’s home will require orders to be a minimum of $50.

Madeira notes that Walmart has been paying attention to customer searches on the site over the last few weeks to gauge what products will be most popular on Cyber Monday and is planning to offer deals on several of the hottest categories including 4K TVs, 3D printers, Fitbits, drones and toys and products related to Star Wars.

15 times more drones

Compared to last year, the company plans to offer three times the number of Star Wars toys, three times as many 4K TVs, 15 times more drones, and four times more 3D printers and accessories.

Cyber Monday is expected to be part of a busy holiday season for Walmart.com, particularly from shoppers using their phones to shop online. This year, the company is expecting 75% of its online traffic to come from mobile devices, either through the company’s app or through a visit from a mobile web browser. Walmart expects 210 million visitors to its site from the app alone in November and December, a stark increase from the 18 million shoppers who shopped in the app just two years ago.

Madeira is confident the site is ready for the impending storm. “We are ready to go, ready for the customers.”

Follow Eli Blumenthal on Twitter @eliblumenthal

  • Holiday creep: Cyber Monday deals starting earlier

    Holiday creep: Cyber Monday deals starting earlier

  • Hoverboard - holiday's hottest gift

    Hoverboard – holiday’s hottest gift

  • Where to find hidden Black Friday doorbusters

    Where to find hidden Black Friday doorbusters

  • 4 things you shouldn't buy on Black Friday

    4 things you shouldn’t buy on Black Friday

  • How to avoid going broke on Black Friday

    How to avoid going broke on Black Friday

  • Black Friday - where are the deals?

    Black Friday – where are the deals?

  • Here's the truth about Black Friday 'doorbusters'

    Here’s the truth about Black Friday ‘doorbusters’

  • The worst things you can buy before Black Friday

    The worst things you can buy before Black Friday

  • These Black Friday myths are costing you cash!

    These Black Friday myths are costing you cash!

  • What to expect from Amazon's pre-Black Friday deals

    What to expect from Amazon’s pre-Black Friday deals

  • Walmart scales back on Black Friday frenzy

    Walmart scales back on Black Friday frenzy

  • Target's Black Friday deals bundle Apple products, gift cards

    Target’s Black Friday deals bundle Apple products, gift cards

  • Roku's debuts Black Friday deal

    Roku’s debuts Black Friday deal

  • Here's everything you need to buy on Black Friday

    Here’s everything you need to buy on Black Friday

  • Money Money Quick Tips: How smart is early holiday shopping/

    Money Money Quick Tips: How smart is early holiday shopping/

  • REI sending customers away Black Friday

    REI sending customers away Black Friday

Read or Share this story: http://usat.ly/1jfdRzR