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#TreatmentForAll is Facebook’s first doc on world AIDS Day | One Herald
Home / Health / #TreatmentForAll is Facebook’s first doc on world AIDS Day

#TreatmentForAll is Facebook’s first doc on world AIDS Day

NEW YORK DAILY NEWS

Tuesday, December 1, 2015, 9:04 AM

#TreatmentForAll

If you could help end HIV/AIDS, would you?Watch & Share #TreatmentForAll

Posted by UN Assistant Secretary-General Ray Chambers on Monday, November 30, 2015

The hashtag is the goal.

#TreatmentForAll, a social media campaign launches on World AIDS Day.

Aimed at reaching people around the world, a social media push has celebrities and leaders joining to spread the word about getting tested and treated.

The first documentary, launched on Facebook, poses a basic question: If you could help end HIV/AIDS, would you?

The 14-minute documentary is intended to honor the 23 million around the world who need treatment and raise awareness. It’s the brainchild of Influenial, a global social media company that connects celbrities ad causes.

U.N. Assistant Secretary-General Ray Chambers spoke at the launch of the #TreatmentForAll social media campaign to end AIDS.Neilson Barnard

U.N. Assistant Secretary-General Ray Chambers spoke at the launch of the #TreatmentForAll social media campaign to end AIDS.

It shows orphans in Malawi, where 98% of these children lost their parents because of AIDS.

Of the 37 million people around the world who have HIV/AIDS, 26 million live in sub-Saharan Africa.

The film makes an effort to put faces on the numbers, to show the people behind the statistics.

Debra Brix, who coordinates the U.S. response to the global crisis, says that for the first time since the pandemic struck 34 years ago, the treatments are available.

“We have all the tools we need to have the impact we have dreamed of having for the last 30 years,” Brix says.

“HIV can be a very complicated disease to treat people while they are sick,” Brix says. “But it is not a very complicated disease if we treat people while they are well.”

“So we thought why not use these influencers to do some good?” says talk show host Ricki Lake, who interviews people in the documentary.

United Nations Assistant Secretary General Ray Chambers, former President Bill Clinton and social media influencers are among those involved in this campaign.

The documentary marks the start of the United States President’s Emergency Plan for AIDS Relief (PEPFAR), which calls on the entire globe to fast-track treatment for people diagnosed with HIV.

“If you want to save lives and stop an epidemic that has already claimed tens of millions of people, treatment is the best prevention,” Clinton says in the film.

ON A MOBILE DEVICE? WATCH THE VIDEO HERE.

jcutler@nydailynews.com

Tags:
hiv-aids ,
africa


Health – NY Daily News

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