NEW YORK DAILY NEWS
Wednesday, January 27, 2016, 10:49 AM
Weight Watchers is rolling in dough thanks to Oprah Winfrey’s 26-pound slim-down while eating bread every day.
The company’s stock soared on Tuesday after the media mogul tweeted a video where she raved that her pounds have plummeted on the program without cutting one of her favorite things.
“I have eaten bread every single day,” Winfrey, 61, said in the 32-second clip shared with her nearly 31 million Twitter followers.
She tweeted, “Eat bread. Lose weight. Whaaatttt? #ComeJoinMe” with a link to the clip. Shares skyrocketed more than 20%, closing at $ 13.29 a share.
The weight loss program teaches moderation through a value system, where healthy foods like vegetables are assigned fewer points than unhealthy foods like French fries. So participants can theoretically eat what they want – such as Winfrey’s bread binges – as long as they stay under their allotted points each day.
Bread is one of Oprah’s favorite things – and she says she hasn’t given it up on Weight Watchers.
“This is the joy for me,” Winfrey said on the video. “I love bread. I now just manage it so I don’t deny myself bread … that’s the genius of this program.”
It’s a joy for her bank account, as well, since Oprah owns 6.4 million shares of Weight Watchers.
That tweet made her a whopping $ 12.5 million dollars on Tuesday, or more than $ 3 million an hour.
That bonus balloons to $ 19.2 million once you add in her 3.5 million Weight Watcher’s option, or almost $ 5 million an hour.
That’s a lot of cash any way you slice it.
Winfrey bought 10% of Weight Watcher’s stock last October – which rallied the weight loss program’s stock from less than $ 7 a share to more than $ 15.
The stock rallied as high as $ 28 by last November, but has since settled to around $ 13.
Of course, that’s still down 20% from 12 months ago, so Winfrey and Weight Watchers still have a lot of work cut out for them.