Home / Technology / New Canon pocket cam packs big zoom power

New Canon pocket cam packs big zoom power

Even in a world where almost everyone’s carrying a camera with them at all times, the humble point-and-shoot still has a place. Even though smartphones give bargain cameras a run for their money nowadays, they don’t quite offer everything a dedicated shooter does.

One area where they fall short? Optical zoom. There’s no substitute for a good ol’ fashioned zoom lens, and when you want a camera for dance recitals, plays, sports photography, and vacations—you want a camera with heaping helping of optical zoom.

The Canon PowerShot SX710 HS (MSRP $349.99) is exactly such a camera, with an impressive 30x optical zoom in a body that can easily fit in a jacket pocket. Just like last year’s PowerShot SX700 HS, the SX710 promises all the reach you’d need in an easy-to-use, responsive camera.

Unfortunately, this isn’t all it’s cracked up to be. The SX710 is indeed a fast, responsive camera, and the 30x zoom is useful if it’s what you really need. But for $350 you can quite easily find a shooter that takes higher quality images. Unless you absolutely need this much optical zoom, there are better options out there.

Design & Handling

Canon’s put the travel zoom formula on repeat.

Like most point-and-shoots these days, the Canon SX710 HS has a compact shape that resembles a squarish bar of soap. It’s a bit thicker than most, with a round protrusion where the telescoping 30x zoom lens lives. Besides that, you’ll also find a plastic hump with a leatherette insert, giving you just enough grip to keep the camera steady.

You’ll need it, because at full zoom the lens sticks several inches out from the body. You control the zoom in the usual way, with a zoom slider ringing the shutter button on top of the camera. Next to this you’ll find the power and video record buttons, as well as a pop-up flash.

On back of the camera there’s a mode dial, which is nice for advanced shooters and beginners alike; there’s a full suite of manual modes, and if you screw something up you can just pop it into the green “Auto” mode and all will be well. On the back there are also a variety of physical controls for accessing stored photos, the menu, and common controls (includng white balance, drive mode, focus mode, etc.).

The menu—as it is on most Canon point-and-shoots—is very simple and legible. If you’ve used a Canon point-and-shoot before this should instantly feel familiar. If you haven’t, there’s not much to learn. The only thing that can be a bit odd is that most of the important controls aren’t in the actual menu—which you access via the “menu” button—but are brought up on the rear LCD by pressing the center “Func. Set” button.

Mode dial


Reviewed.com / Chris Thomas

A mode dial unlocks lots of possibilities.

All in all, the SX710 HS is almost exactly the same as last year’s SX700. Canon doesn’t typically change much from year to year, because it knows what works. This camera isn’t perfect, but even if you’re replacing a Canon point-and-shoot from four or five years ago, you’ll feel right at home with the SX710 HS.

Unfortunately, these kinds of compact travel zooms have always presented something of a Catch-22. On the one hand they’re compact and can travel with you anywhere (hence the name) while providing plenty of zoom. But such a compact camera doesn’t have much room for grip, making it nearly impossible to get stable shots at full zoom without sitting the camera on a stable surface or tripod.


Fun, creative, and automatic—but advanced shooters will be disappointed.

For a camera that’s aimed at novices, the SX710 HS does have quite a few manual controls. Though the camera doesn’t have a huge range of apertures and shutter speeds to choose from, there are aperture- and shutter-priority modes, as well as full manual and program modes.

Lens front


Reviewed.com / Chris Thomas

For better or worse, this camera is defined by its lens.

If you have zero clue what those words mean, that’s fine; the SX710 HS—like all Canon point-and-shoots—is designed to be approachable enough for even complete beginners. To that end the camera includes basic Auto modes, as well as simple scene modes such as Portrait, Snow, and Handheld NightScene that empower shooters in unforgiving situations.

Complementing these are two other beginner-friendly modes: Creative Shot and Live View Control. Creative Shot is something we’ve seen on other Canon cameras and it works by taking a short burst of photos every time you hit the shutter button. The camera then applies a number of different filters and crops to create several different versions of the shot. This leaves most of the creativity to the camera, but it gets some cool results.

Live View Control only takes a single photo, but it lets you take more direct control with three simple sliders: Dark/Light, Neutral/Vivid, and Cool/Warm. Using these, you can frame your shot and then use the d-pad to adjust the sliders until you get the results you want. It’s the same process an advanced shooter would go through, but instead of adjusting things like aperture, shutter speed, color balance, and white balance, the camera employs easy-to-understand language.

In use


Reviewed.com / Chris Thomas

The camera is straightforward and easy to operate.

For video, there unfortunately aren’t too many new options. The camera still tops out at just 1080p, though it does capture video at 60fps. The video quality isn’t that great, and many newer smartphones that can record 4K video will easily outdo it. Again, the main benefit here is the 30x zoom, though again at full zoom it’s nearly impossible to keep the camera steady.


The SX710 HS leaves a lot to be desired, unless you just want zoom.

From an engineering standpoint, it’s impressive that Canon can squeeze such a huge optical zoom range in a camera barely bigger than a deck of cards. But if you’re laying down your hard-earned money for a camera, you expect results. And while the SX710 HS isn’t the worst camera we’ve ever tested, there are some glaring issues to be aware of.

In our performance tests, the SX710 HS performed about as well as we expected. Even though it has a new 20-megapixel sensor, this is still the same formula as last year’s SX700. And just like last year, the camera runs into many of the same issues, with iffy low light image quality and performance that breaks down at the furthest ends of the zoom range.




Zoom destroys fine edges, even in ideal conditions.

On the bright side, it’s not all bad. The areas that are more driven by software—like color accuracy and white balance—are excellent. The SX710’s software also tries to make up for the lens’s shortcomings by enhancing edge sharpness. This results in some nasty halos around edges when you view them at 100%, but if you’re just putting photos on Facebook or making small prints they’ll look just fine.

Again though, the one area where software just can’t do a thing is in low light. In even moderate low light photos with the SX710 HS have nasty digital grain. The camera reins this in with software-based noise reduction, but to do so it wipes away a lot of fine detail.

In low light (especially at full zoom) the camera’s autofocus performance also takes a major hit. Though it’s not great to begin with, at full zoom the SX710 HS struggles to reliably lock onto a still subject. This makes the camera a poor choice if you’re trying to capture action (such as indoor sports) from a distance. You can do it with enough trial and error, but it’s unreliable at best.


Just like last year, this isn’t a bad option—for the right buyer.

With a retail price starting at $350, the Canon PowerShot SX710 HS better be good. After all, while $350 was a fair price to pay for a camera like this a few years ago, these days you can get a lot more for your money. With the camera market’s struggles, there’s never been a better time to go shopping in the bargain bin, with cut-rate deals to be found on everything from point-and-shoots to interchangeable lens cameras.

Canon PowerShot SX710 HS checkerboard


Reviewed.com / Kyle Looney

Unless you need DSLR-quality shots, it’s tough to argue with a 30x zoom in your pocket.

That’s remarkable, and it makes a camera like the SX710 HS a tough sell at its full price. While it’s a very good point-and-shoot camera, it really satisfies three key needs: it’s compact, easy to use, and it has a lot of zoom. If you can bend on any of those things, you can absolutely get a higher quality camera for the same money.

For instance if you just want a good compact camera and are okay with less zoom, Canon’s own PowerShot S120 takes better photos and is just as easy to use. If you’re ready to take the next step you could even step up to Canon’s entry-level DSLR, the Canon Rebel T5, for under $400. It’s not our favorite DSLR, but it takes better photos than almost any point-and-shoot. There are even compact mirrorless cameras like the Olympus PEN E-PL6 that can be had, with a kit lens, for the same money. It’s a buyer’s market.

That said, if your wish list is firm and lines up with exactly what the SX710 HS is offering, then it’s probably your best bet right now. While you could opt for last year’s SX700 HS and save some money, the SX710 is sharper, more responsive, and it’ll also drop in price as time marches on. For the right buyer—and at the right price—that’s enough to make it a worthwhile purchase.

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