Netflix and DreamWorks Animation want to help parents in the nightly battle to get their kids to go to bed.
Kids often want to watch “one more show,” before retiring, so the streaming video provider and movie studio have teamed up to give Mom and Dad an upper hand. Netflix now has three new 5 Minute Favorites based on the animated series Dinotrux — each one hopefully long enough to pacify the young ones and satisfy parents. Search for “5 Minute Favorites” to find them.
Parents need not feel alone when it comes to the sleep-time stall. Netflix found it’s a global phenomenon.
Six out of ten parents (61%) in the U.S., U.K., Canada, France, Australia, Brazil and Mexico say they are faced by creative stalling tactics from their kids to put off going to bed. On average, parents and kids dual about 20 minutes each night about in their bedtime duels, according to research from Ipsos Public Affairs, which Netflix commissioned for a survey of more than 7,000 parents about the nightly dilemma.
Among the findings:
— American kids are the most likely to use creative stalling tactics (66% vs. the 61% global average). And U.S. kids take the longest to get to bed (19.3 minutes vs. 17.5 minutes globally).
— French parents have less of a bedtime battle. They spend only 12.3 minutes on average getting their kids to bed.
— U.K. parents are more likely to bribe kids to go to bed with promises (33% vs. 38% on average). Popular bribes include letting kids stay up later on the weekend (30% vs. 29%) or with food or snacks (21% vs. 18%).
— Parents in Mexico are more likely (60% vs. 41%, globally) to give into their kids because of their cute stalling tactics.
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