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H&M Launches Conscious Beauty Collection | One Herald
Home / Lifestyle / H&M Launches Conscious Beauty Collection

H&M Launches Conscious Beauty Collection

NEW YORK DAILY NEWS

Thursday, January 21, 2016, 5:37 PM

H&M has announced that they're extending their beauty line to include a new conscious line of products for skin, hair, and body.Nixon Johansen/H&M

H&M has announced that they’re extending their beauty line to include a new conscious line of products for skin, hair, and body.

Following in the footsteps of its fashion line, H&M this week stepped further in the eco-friendly world by introducing the first “Conscious” beauty collection.

The “Conscious” collections promise affordable fashion choices, but with production causing as little harm as possible to the ecosystem.

Previous product lines focused on using organic and recycled fabrics. The new beauty venture under the “Conscious” label means that each product is created under specific guidelines banning genetic modified organisms and synthetic perfumes and dyes, among other controversial ingredients. H&M uses certified organic ingredients and added essential oils for aromatherapy-inspired light scents.

“We already offer Conscious choices with our fashion collections, so it is natural for us to have the same offering within our beauty collection,” says Sara Wallander, concept designer at H&M Beauty. “We always aim to develop our products to high and responsible standards in both materials and production. With the Conscious range, we have taken this philosophy even further.”

Available in recyclable packaging with a modern design, the collection includes tinted lip balm, face masks, aluminum-free deodorant and a body care selection for both men and women.

Last year, the U.S. beauty industry reportedly generated a total revenue of $ 56.2 billion. Increasingly there’s rising interest towards eco -friendly products, with consumers paying closer attention to what they use on their skin.

The collection is available for $ 7- $ 13 in select stores and also, come March, on hm.com.

tbrock@nydailynews.com

Tags:
h&m ,
beauty products


Lifestyle – NY Daily News

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