Deprecated: The called constructor method for WP_Widget in author_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in author_post_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in author_custom is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in tie_facebook_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in google_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in youtube_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in widget_tabs is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in tie_Latest_Tweets is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in flickr_photos is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in ads125_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in ads120_90_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in ads120_60_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in ads120_600_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in ads120_240_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in ads160_600_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in ads300_600_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in ads250_250_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in ads300_100_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in ads300_250_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in tie_video_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in posts_list is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in categort_posts is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in authors_posts is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in news_pic is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in comments_avatar is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in tie_text_html is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in tie_social_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in search is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in tie_Author_Bio is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in tie_counter_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in login_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in tie_feedburner_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in review_widget is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in tie_slider is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955

Deprecated: The called constructor method for WP_Widget in tie_soundcloud is deprecated since version 4.3.0! Use __construct() instead. in /home/oneherau/public_html/wp-includes/functions.php on line 4955
Bits Blog: Caeden, a Wearable Tech Start-Up, Introduces a Smart Bracelet | One Herald
Home / Technology / Bits Blog: Caeden, a Wearable Tech Start-Up, Introduces a Smart Bracelet

Bits Blog: Caeden, a Wearable Tech Start-Up, Introduces a Smart Bracelet

Photo

The Sona smart bracelet by Caeden.Credit

Just about every major tech company, like Apple and Microsoft, has some sort of wearable computer. Caeden, a wearable tech start-up, thinks that with most of these smartwatches and fitness accessories, an important first step was skipped: They don’t look like something you would want to wear.

On Tuesday, the one-year-old company is opening orders for Sona, its smart bracelet. The bracelet includes the usual sensors you would find on a fitness gadget for counting steps, but also a heart rate sensor that can measure overall health and stress levels.

From a business perspective, you might wonder why any start-up would even bother to make a wearable at this point, given the big brands that are already fighting for a foothold in the market. Apple is deeply invested in its Apple Watch, and Microsoft last year introduced Microsoft Band, a connected wristband. Samsung offers a variety of smartwatches and Facebook’s Oculus has developed virtual-reality headgear.

But to Nora Levinson, Caeden’s chief executive, the wearable market is still in a “beta phase,” and there is plenty of room to compete. Like other companies’ wearables, the Sona is intended to be a useful fitness tracker for improving mental and physical health, but one key difference is it looks like a leather bracelet that people wear as a fashion accessory rather than a gadget.

“We focused not only on designing a beautiful piece of jewelry, but also on incorporating advanced heart sensor technology that gives a more well-rounded picture of overall health,” Ms. Levinson said.

Other tech companies have tried hard to push their wearables into the fashion market, but have gained little traction. Intel, the chip maker, last year teamed up with the fashion brand Open Ceremony to make a smart bracelet called Mica that looks like jewelry, but its sales were limited exclusively to Barneys and Open Ceremony’s retail outlets. Intel is trying again; it recently teamed up with TAG Heuer to introduce a smartwatch priced at $ 1,500.

In my testing of a Sona prototype, the leather band fit comfortably around my wrist. It includes metal hardware; the sensors sit on the underside of the leather band so they are not visible when the bracelet is worn.

The Sona works with an iPhone app, which shows a live graph illustrating your heart rate patterns, using a metric called heart rate variability to measure stress. While doing breathing exercises, my graph showed I maintained a steady, mellow heart-rate pattern, though my heart rate appeared to fluctuate, indicating stress, when I noticed a woman at a cafe watching me test the pink version of the bracelet.

Before founding Caeden last year, Ms. Levinson and the company’s co-founder, David Watkins, worked together at several design-savvy product companies including Jawbone, Incase and Skullcandy. The company closed a $ 1.6 million round of funding in April. The Sona bracelet, which costs $ 129, begins shipping in April.

Loading…


NYT > Technology

Leave a Reply

Your email address will not be published. Required fields are marked *

*