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Tag Archives: Viewing

New Tool Aims to Parse the Value of Online Ad Viewing

As people watch more videos on platforms like Facebook, YouTube, Snapchat and Hulu, marketers have spent more time and money trying to reach those viewers. But gauging the success of those advertisements has been a struggle, highlighted by Facebook’s recent ...

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Nielsen Playing Catch-Up as TV Viewing Habits Change and Digital Rivals Spring Up

Photo Dennis Cheatham’s family was given a paper diary to log their television viewing, with no space to log the digital streaming programs they watch. Credit Kevin Michael Briggs for The New York Times Dennis Cheatham said he felt as ...

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