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Tag Archives: Value

New Tool Aims to Parse the Value of Online Ad Viewing

As people watch more videos on platforms like Facebook, YouTube, Snapchat and Hulu, marketers have spent more time and money trying to reach those viewers. But gauging the success of those advertisements has been a struggle, highlighted by Facebook’s recent ...

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Amazon and Pandora to Gauge Music’s Value in the Internet Age

By Christmas, according to these people, Pandora wants to introduce a fully developed competitor to Spotify and Apple Music, with a catalog of tens of millions of songs that a listener can gain access to on demand. That version is ...

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Entire Yahoo Board Would Be Ousted if Starboard Value Gets Its Way

SAN FRANCISCO — Starboard Value plans to make good on its threat to start a board fight at Yahoo. Starboard, the activist hedge fund, plans to announce as soon as Thursday that it will put up a slate of nine ...

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At RSA Conference, Unlikely Allies Address Value of Digital Security

Photo What surprised many of those attending the RSA Conference was the nuanced tone of former government officials who spoke at the event. Credit Jim Wilson/The New York Times SAN FRANCISCO — To Amit Yoran, a digital security veteran, the ...

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Apple Sees Value in Its Stand to Protect Security

Photo An Apple Store in Beijing. For Chinese consumers, the iPhone’s high security has become a way to thwart hackers and criminals. Credit Greg Baker/Agence France-Presse — Getty Images SAN FRANCISCO — It took six years for Apple to persuade ...

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Starboard Value Calls for Shake-Up at Yahoo and Shift in Strategy

SAN FRANCISCO — As Yahoo weighs efforts to spin off its mainstay Internet businesses, a prominent hedge fund that has long criticized the company’s plans hinted that it might seek to oust the Web pioneer’s board. The activist investor, Starboard ...

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In a Self-Serve World, Start-Ups Find Value in Human Helpers

Photo Credit Stuart Goldenberg It’s unfashionable to admit this in the age of Expedia, Priceline and other do-it-yourself online tools, but here it is: I miss travel agents. The Internet took off as a way to book travel because the ...

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How to Value Yahoo’s Core Business

With Yahoo exploring a separation of its core business, the world may soon know what the company — minus its lucrative stake in Alibaba — is worth. As of Wednesday, that figure is a negative (yes, negative) $ 13 billion. ...

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