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Tag Archives: Parse

New Tool Aims to Parse the Value of Online Ad Viewing

As people watch more videos on platforms like Facebook, YouTube, Snapchat and Hulu, marketers have spent more time and money trying to reach those viewers. But gauging the success of those advertisements has been a struggle, highlighted by Facebook’s recent ...

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Farhad and Mike Parse Virtual Reality Tech and the Apple Standoff

Photo An Apple Store in Munich. Some of Apple’s most prized engineers last week said they would rather quit their jobs than create a key to allow the F.B.I. to break into iPhones. Credit Matthias Schrader/Associated Press Each Saturday, Farhad ...

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Bits Blog: Facebook to Shut Down Parse, Its Platform For Mobile Developers

Facebook acquired Parse, a toolkit and support system for mobile developers, in 2013. At the time, the social network’s ambitions were high: Parse would be Facebook’s way into one day harnessing developers to become a true cloud business, competing alongside ...

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