Home / Music & Arts / ‘Life of Pablo’ merchandise at Kanye pop up shop in SoHo

‘Life of Pablo’ merchandise at Kanye pop up shop in SoHo

NEW YORK DAILY NEWS

Saturday, March 19, 2016, 5:30 AM

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Joseph Acevedo, left, and Isaiah Hernandez, right, were first on line to get in after waiting 7 hours.

Why just listen to “Life of Pablo” when you can wear it?

While Kanye West puts the final touches on his new musical vision, fans and entrepreneurs scooped up jackets, t-shirts, hoodies and other garb inspired by Pablo at a Soho pop up store on Friday afternoon.

Would-be shoppers lined up for blocks for a chance to plunk down $ 400 for a recycled Levis denim jacket customized by Yeezy.

But with customers like 26-year-old Isaiah Hernandez at the front of the line, there may not be much Pablo to spare.

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“I bought one of everything,” said Hernandez, of the Bronx, who spent close to $ 900 on hats, t-shirts, sweaters and jackets. “I’ll resell this stuff for at least double the price.”

West was a no-show. Kim Kardashian didn’t turn up either, allowing her hubby’s $ 350 Pablo burgundy bomber jacket and $ 35 I Feel Like Pablo blue beanies to have the spotlight.

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Isaiah Hernandez was first on line to get in after waiting 7 hours at Kanye West’s pop-up store.

Hernandez and other resellers started saving their spots last night. He was the first customer to walk into the Wooster Street shop, which opened before 4 p.m.

He said West is still a hot ticket for his music, clothes and wife.

“Everything he touches sells out in an hour,” Hernandez said.

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Crowds gather at 83 Wooster St. in Soho where Kanye West’s pop-up store opens on Friday March 18, 2016 – (Susan Watts/New York Daily News)

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Crowds gather at 83 Wooster St. in Soho where Kanye West’s pop-up store opens on Friday March 18, 2016 – (Susan Watts/New York Daily News)

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Crowds gather at 83 Wooster St. in Soho where Kanye West’s pop-up store opens on Friday March 18, 2016.

Joseph “Stack” Acevedo said he sold a $ 90 Pablo sweater for $ 250 just minutes after he purchased it.

“I’m living the life of Pablo!,” he laughed.

He and several other resellers were unapologetic about their enterprise.

NYC PAPERS OUT. Social media use restricted to low res file max 184 x 128 pixels and 72 dpi Susan Watts/New York Daily News

People shop inside Kanye West’s pop-up Soho shop Pablo on Friday March 18, 2016 – (Susan Watts/New York Daily News)

Enlarge NYC PAPERS OUT. Social media use restricted to low res file max 184 x 128 pixels and 72 dpi Susan Watts/New York Daily News

People shop inside Kanye West’s pop-up Soho shop Pablo on Friday March 18, 2016 – (Susan Watts/New York Daily News)

Enlarge NYC PAPERS OUT. Social media use restricted to low res file max 184 x 128 pixels and 72 dpi Susan Watts/New York Daily News

People shop inside Kanye West’s pop-up Soho shop Pablo on Friday March 18, 2016 – (Susan Watts/New York Daily News)

Enlarge

People shop inside Kanye West’s pop-up Soho shop Pablo

“This is how we support our families,” Acevedo, 43, said.

West posted a photo on Twitter that showed the long line of people, media trucks and police cars outside the shop — but added no colorful commentary.

In 2013, he hosted a pop up shop featuring merchandise for his Yeezus album.

Last month, West vented on Twitter about being “53 million dollars in personal debt.”

Tags:
soho ,
kanye west ,
kim kardashian


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