Is this the most liked diaper change ever?

With over 1.7 million likes as of Saturday, Facebook CEO Mark Zuckerberg’s photo of him changing his baby daughter’s diaper has scored some serious social points.

He posted on Friday, “One more down, thousands to go.” The photo shows him lovingly looking at Max.

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Mark Zuckerberg – Mobile Uploads | Facebook

Since her birth, Zuckerberg has been using the social media network to announce some pretty big things.

Earlier this week, Zuckerberg posted on Facebook that Muslims are “always” welcome on Facebook and “we will fight to protect your rights and create a peaceful and safe environment for you.”

Zuckerberg wrote that after the attacks in Paris and anti-Muslim public speech this week, he wanted to add his voice in support of Muslims around the world.

The new dad also celebrated the birth of his daughter by announcing that he and wife Priscilla Chan plan to give away most of their fortune through a new initiative to “advance human potential and promote equality for all children in the next generation.”

They made the announcement in a letter to Max posted on Facebook on the national day of giving known as #GivingTuesday. Max was born “early the week of Thanksgiving,” Facebook said.

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