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Australia's most memorable TV commercials of the past 50 years


G-O-G-G-O: Tommy Dysart has a problem with his Goggomobil.

G-O-G-G-O: Tommy Dysart has a problem with his Goggomobil.





Truly great TV ads go beyond merely selling stuff – they lodge in the mind to become part of the national psyche. Here’s our pick of the standout from each of the past five decades.

1960s: Louie the Fly/Mortein
The iconic Louie the Fly first buzzed onto TV screens in 1957 with his catchy introduction: “I’m Louie the Fly, straight from rubbish tip to you.” The campaign was the creation of a young copywriter named Bryce Courtenay and it is testimony to the quality of the original concept that Louie continues to be a key part of Mortein’s advertising. The genius behind Courtenay’s idea was to take a potentially icky, off-putting concept – the threat of disease from flies – and wrap it up in a jolly animation that still gave the audience the message that Mortein would fix the problem. Advertising lore has it that 24-year-old Courtenay scribbled out the idea for the Louie ads in the back of a cab on the way to present to Bill Graham, the famously irascible boss of the company that made Mortein.