It appears Activision Blizzard isn’t satisfied with just video game blockbusters.

The video game publisher announced it will open up studios devoted to creating original movie and television programming based on their gaming franchises. The publisher owns such properties as Skylanders, Destiny, World of Warcraft and Call of Duty — with the latest game, Call of Duty: Black Ops III — launching Friday.

Nick van Dyk, a former executive at Disney, will help lead Activision Blizzard Studios along with “a senior creative executive who will be announced soon,” Activision Blizzard said in a statement.

“Activision Blizzard Studios has the unique advantage of starting with a library of world-class intellectual property that includes some of the largest franchises which have not yet been developed in film and television,” said van Dyk, who played a key role in several major Disney acquisitions including Pixar, Marvel and Lucasfilm.

The first project from the studio is the animated TV series Skylanders Academy, featuring the voices of actors Justin Long and Ashley Tisdale.

The announcement caps a big week for Activision, which not only launched Black Ops III, but confirmed it will acquire Candy Crush Saga maker King Digital for $5.9 billion to boost its mobile presence. Last month, Activision announced it would launch an eSports division with the former head of ESPN and the NFL Network taking charge.

Follow Brett Molina on Twitter: @brettmolina23.

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